How to use sound to replace signage

Background

In an environment with little visibility/short line of sight, in a roughly medieval setting, people who wish to represent their business and guilds etc., choose do so using sounds/music. The sound can carry through the low visibility environment notifying passers by of the the type of services or goods offered, perhaps even the company.

Assumptions/Conditions

While one could hire a crier to advertise, I would like to argue the cost of employing a person for this purpose is too expensive.

There will be multiple businesses advertising in the same area so individual sounds should be distinctly identifiable even amongst other sounds.

The sounds are not intended to be heard clear across town, but within a range at which someone would normally be able to read a traditional sign, lets say < 50m.

Magic does exist in this setting, but isn't particularly well suited for this task at any affordable rate.

Question

Would it be feasible to use sounds, from instruments such as wind chimes, to replace signs in a bustling medieval community?

Edit

If necessary it can be assumed there may be near constant air flow in the environment (i.e. windy)

posted over 7 years ago

Stephen DiMarco‭

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