Will social networking sites create fake people using AI?

After further development in AI, will social networking sites create fake accounts like humans using AI and make this AI's to talk/chat to real people?

They might do this to get money through ads and make people addicted to their sites.

As many people might share / chat less in the future, will the sites come up with idea? Will it work for them?

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Will social networking sites create fake people using AI?

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