Is it possible to advertise on the moon?

I remember a cartoon about some spy guy. In that cartoon they did mass media by projecting from the surface of the earth to the moon in the night sky.

Would that technique be possible? Could an earth-like moon be used as a "blackboard" or is this scientifically not possible? How big would such a device / facility be?

I would like to use this as a one-way channel of podcast without the consumer need of a receiver.

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Is it possible to advertise on the moon?

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