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Short answer: All of the above. Throw it at all of the walls, see if it sticks. Try to find people who are in-the-know about whatever this discovery is to verify it and use their clout. In reality...
Answer
Short answer: All of the above. Throw it at all of the walls, see if it sticks. Try to find people who are in-the-know about whatever this discovery is to verify it and use their clout. In reality...